At the forefront of Brookline real estate

A seismic shift is coming to the Massachusetts rental market. On August 1, 2025, a new law, championed by Governor Maura Healey, will fundamentally change how real estate brokers are paid. The long-standing practice of tenants paying the fee for the landlord’s agent will end. The new rule is simple: whoever hires the agent, pays the agent.

For a high-cost market like Brookline, where renters already face immense financial pressure, this change is monumental. This definitive guide deconstructs the new legislation, offering a strategic playbook for listing agents, tenant representatives, landlords, and renters. We’ll explore the critical compliance deadlines, the new “rules of the road” for representation, and the likely market impacts, from rising rents to the end of “co-broking” as we know it. This is your essential resource for navigating the new era of renting in Massachusetts.

Beginning September 2, 2025, Massachusetts landlords will be subject to new regulations requiring full transparency in rental pricing. Under the state’s expanded consumer protection rules, all advertised rents must clearly disclose the “Total Price” a tenant will pay—including all mandatory fees and charges—before collecting any personal information. While originally designed to curb hidden fees in hotel and ticketing industries, the rules explicitly apply to rental housing. Brookline landlords should review their advertising and lease practices now to ensure compliance and avoid potential penalties under Chapter 93A.