As a 20-year veteran of the real estate industry with a deep understanding of the local market, I have seen firsthand the benefits of private exclusive campaigns for sellers looking to get the most out of their homes. While the MLS is an essential tool for real estate agents, it’s not the only one, and often a private exclusive campaign is a great way to start your home selling journey.
The private exclusive campaign is not intended to replace the MLS campaign, but rather to supplement it. While the MLS is a great way to get a home in front of a wide audience quickly, it comes with some significant drawbacks, such as days on market and advertised price. These two factors can make a big difference in how quickly a home sells and for how much.
Days on market is a critical metric in real estate, and it starts counting from day zero when a home is listed on the MLS. As the days on market increase, the home becomes less attractive to potential buyers, leading to lower price offers. Not all homes are created equal, and in Brookline, some homes will not sell quickly, such as those priced above $4 million, contemporary or unique homes.
Another significant drawback of the MLS is the advertised price. When a home is listed on the MLS, the marketing price is publicly available for all to see. When a price reduction occurs, it will be publicly recorded, which can negatively impact potential buyers’ perception of the home’s value.
Most sellers will wait until their home is properly staged, professionally photographed, and a marketing brochure has been created before going live on the MLS. This process can take weeks or even months, leaving a significant gap where a private exclusive campaign can be a game-changer.
One of the most significant advantages of a private exclusive campaign is that we get to work from the moment we are hired. We can start generating interest in the property and showcasing it to potential buyers right away, eliminating the gap between hiring an agent and listing on the MLS.
By positioning the home as an exclusive opportunity, we create a sense of urgency among buyers to make an offer before the home is listed on the MLS, some buyers will make a very enticing offer while some will be opportunistic. Ultimately, it is the seller’s decision whether to accept or reject these offers.
Because there are no days on market recorded during the private exclusive campaign, buyers will see the home as newly listed when it does eventually hit the MLS. This can result in a higher sale price and fewer contingencies, as buyers are more willing to pay a premium for a home that’s just hit the market. Keep in mind, that savvy real estate agents will take note of private offerings prior to the MLS.
Another advantage of the private exclusive campaign is that it provides real market feedback. During this time, we introduce the purchase opportunity to buyers and cooperate with buyer agents, gathering feedback from potential buyers and generating offers. This feedback can be invaluable in helping us to better position the home and eliminate any problems before listing on the MLS.
There are no additional costs associated with a private exclusive campaign, and we are ready to roll up our sleeves and maximize our knowledge and expertise to serve you the best we can. We both want the highest price with the least amount of stress and hassle during the transaction.
Lastly, there are no additional costs associated with a private exclusive campaign. We are committed to maximizing our knowledge and expertise to ensure the highest price with the least amount of stress and hassle during the transaction.
In conclusion, a private exclusive campaign is an excellent option for most sellers. It’s not meant to replace the MLS, but rather to enhance your marketing efforts and provide you with unique advantages that can’t be ignored.
